Substantiation of Price Decisions in a Crisis Context

Substantiation of Price Decisions in a Crisis Context

Blog Article

In this article the authors aim to address key issues regarding pricing decision substantiation in a crisis context and to create an overview of the elements that should underlie such substantiation.We can say that making price Utensils decisions is both a science and an art, based on precise calculations and sound economic reasoning.But, especially in a crisis context, such reasoning and calculations should not exclude intuition, flair, hunches, and experience and so on, all instruments belonging to the art of management.A solid reasoning assumes that those involved ask the right questions and understand all the factors that determine the success of some price decisions and brake tool failure of others.